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Steve Harvey is collecting funds for the Steve and Marjorie Harvey Foundation through the sale of a new series of non-fungible tokens (NFTs) featuring the comedian.
Though many actors have hopped on the NFT bandwagon, Harvey’s NFTs are a humanitarian endeavour rather than a money grab—he still owns and believes in cryptocurrencies. “I own Bitcoin and Ethereum,” Harvey said in an email to Decrypt. “I don’t have a preference for one over the other.” This are the two on which I’ve conducted the most analysis.”
Harvey’s NFT line launched on Rarible on May 14. He went with Rarible because “they were the most open to collaborating with us,” Harvey said, and because he views Rarible as more user-friendly “for people without experience. Easier entry point, ease of service.”
NFTs are blockchain-based cryptographic tokens that reflect ownership deeds for digital or physical properties. They’ve grown in popularity as a means for actors, entertainers, sports, and consumer goods to sell memorabilia to fans.
Thabiti Stephens, his chief of staff and business strategist, introduced him to NFTs, according to the “Kings of Comedy” actor and host of the “Steve on Watch” Facebook page. Harvey went on to say that he and his colleagues began looking at tech acquisitions four years ago and that he sees NFTs as the next iteration of his tech ventures.
Rarible, which was established in July of 2019, has quickly become a popular platform for hosting, buying, and selling NFTs, a thriving market in which more than $1 billion has been invested on NBA Top Shot NFTs and CryptoPunks NFTs alone, according to DappRadar’s all-time statistics.
“We’re honored to host Steve’s first NFT drop,” said Rarible co-founder Alexander Salnikov in a statement. “He’s a trailblazer and a global voice who speaks to people everywhere. We cannot wait to see the reaction from our global user base.”
While NFTs are currently red hot and all over the media, Harvey wants to be clear: his goal is to give back to those less fortunate through his foundation. “As a boy growing up in Cleveland, I never had the newest things but I’ve always been interested in learning and doing better,” Harvey said in a press release. “So I’m excited about NFTs and this new opportunity to give back via the Foundation, while also bringing awareness to this new technology.”