Dr. Seuss’ characters will be crypto collectibles due to a partnership between Dr. Seuss Enterprises and Dapper Labs, the company behind Cryptokitties and the upcoming NBA Top Shot. Some of the characters that will be available include The Cat in the Hat, The Lorax, Horton, The Grinch, and Thing One and Thing Two.
Dr. Seuss Going Crypto
Dapper Labs announced Tuesday that it has partnered with Dr. Seuss Enterprises “to create all new digital collectibles to the Flow blockchain,” featuring “some of Dr. Seuss’ most iconic and popular characters,” including Cat in the Hat, The Lorax, The Grinch, Horton and Thing One and Thing Two.
Fans of Dr. Seuss’ work can then purchase and “collect digital packs of their favorite characters and wholly own them on blockchain forever,” the announcement details. Dapper Labs founder and CEO Roham Gharegozlou commented:
As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favorite athletes, musicians and iconic characters.
Gharegozlou told Fortune that families will be able to store these Dr. Seuss characters in an online sticker book and sell or trade them. Licensed “digital packs of stickers featuring characters from The Cat in the Hat, The Grinch, and other famous works by Seuss” will be available starting next year, the publication added and quoted the CEO as saying, “This will change how people think and interact with digital culture.”
Dapper Labs is the company behind Cryptokitties, the Flow blockchain, and upcoming titles such as NBA Top Shot. According to the company, its partners include the NBA and NBPA, Warner Music Group, Ubisoft, and the UFC. Among its investors are Andreessen Horowitz, Union Square Ventures, Venrock, Google Ventures, Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and Angellist.
Dr. Seuss, whose real name is Theodor Seuss Geisel, or Ted as his friends and family called him, was a famous American children’s author. He was best known for his writing and illustration in more than 60 books, some of which are the most popular children’s books of all time, selling over 650 million copies in more than 95 countries.
The company Dr. Seuss Enterprises was established in 1993 with a focus on preserving and enhancing the quality of Dr. Seuss’ work has been expanding its licensing portfolio. Last week, it expanded in Europe, with deals in Germany, Slovakia, and Albania. This expansion followed a recent one in Australia.
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