Genesis set a new world record for the most drones flying in the sky.

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It’s a marketing stunt, but it still shows technical advancement.

Drone shows are fast becoming the medium of choice for individuals and businesses looking to get your interest, and Genesis is well aware of this. On March 29th, the Hyundai-owned automotive brand broke the Guinness World Record for the most Unmanned Aerial Vehicles in the air at the same time, using 3,281 drones to display its logo and advertise over Shanghai.

It outperforms the previous record holder, Shenzhen Damoda Intelligent Control Technology. In September 2020, the firm flew ‘only’ 3,051 drones. This, in fact, shattered a record set only days earlier by a 2,200-drone performance in Russia. Intel, which is known for its drone light displays, last set the record in July 2018 with 2,066 drones flying over Folsom, California.

Such feats usually rely on choreography software, which instructs drones to form particular forms while organising the swarm to prevent collisions.

Of course, this is a pr stunt, and it won’t be shocking if another organisation found a way to outdo Genesis eventually. It does, however, demonstrate how far drone shows have come in only a few years, and it could easily spark rivalry among businesses determined to put on robotic extravaganzas.


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