iHeartMedia is planning an NFT giveaway in advance of a major music festival.

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Cory Van Lew, the digital artist behind Mike Tyson’s NFT line, will release his iHeartMedia-inspired collection on September 14.

iHeartMedia plans to give free nonfungible tokens, or NFTs, in collaboration with sustainable NFT platform OneOf – a campaign that might attract more music fans to digital collectibles.

The campaign’s goal is to raise awareness of the 2021 iHeartRadio Music Festival in Las Vegas, which will take place from September 17 to 18. Users can receive one free NFT “poker chip” on the OneOf platform starting Tuesday. Up to 1 million tokens can be claimed until September 14. Users who complete the set will be eligible for a limited edition NFT by artist Cory Van Lew. Van Lew is the digital artist behind Mike Tyson’s NFT collection, according to Cointelegraph.

Lew’s NFT drop will take place on Sept. 14 and will reflect OneOf’s ethos of “Artist First,” “For All Fans” and “Eco-Responsible.” The companies said collectibles in the higher NFT tiers include digital autographs from artists who will perform at the festival. Fans can obtain these NFTs by making a donation, with 100% of the proceeds going toward climate change initiatives endorsed by the United Nations.

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Although the firms did not specify which musicians had their autographs incorporated in the NFT collection, the event features performances by Billie Eilish, Coldplay, J. Cole, Khalid, Maroon 5, and many more.

OneOf raised $63 million in support of their so-called green NFT platform, which targets musicians and other artists, as Cointelegraph revealed in May. The Tezos-powered platform is a marketplace for artists and fans to mint, buy, and sell digital memorabilia.

 

The iHeartRadio Music Festival will shine the spotlight on the NFT market, which continues to attract influencers, megacorporations and high-profile investors.In the first half of 2021, NFT revenues hit $2.5 billion. If current trends continue, the market could easily outperform that amount in the second half of 2021. As an example, NFT sales surpassed $900 million in August, more than triple the previous monthly high of $255 million achieved in May.

Although the CryptoPunks collection has received a lot of attention in recent months, digital collectibles in other genres are also garnering a lot of money. Pet rock NFTs based on Ethereum have sold millions of units, with the most expensive piece in the collection fetching a resale price of $1.9 billion.

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