Indian cryptocurrency users believe Flipkart’s Bitcoin launch is a hoax.

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True or not, the timing of the launch is questionable, considering certain businesses’ obvious fondness for pranking consumers on April 1.

Flipkart, India’s largest e-commerce firm by revenue, has announced that it will welcome Bitcoin payments in what many believe is an April Fools’ Day joke.

Flipkart announced today at 11:30 p.m. India Standard Time on Twitter that it will consider Bitcoin (BTC) “as a flexible form of payment” for its online marketplace. However, considering the timing — it is already April Fools’ Day in India at the time of publishing — several consumers have failed to acknowledge the e-commerce company’s apparently pro-crypto position.

Flipkart, headquartered in Bangalore, claims to have more than 200 million customers as of July 2020, suggesting that crypto payments on the site may be bullish for the Indian market. However, rumours have circulated that the Indian government is considering a ban on private cryptocurrencies in the region. Many Flipkart users seemed to be sceptical of the company’s claims.

“A massive company like Flipkart would not take such a risk given the uncertainties in the regulations here,” said Twitter user Shrikar Parashar.

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Many cryptocurrency Twitter users said that even though they thought the announcement was an April Fools’ Day hoax, the tweet was still a bullish sign for the room and “positive for Bitcoin awareness.” Others hypothesised that if Flipkart did not keep its end of the bargain on Bitcoin transfers, the supposed joke would scare consumers away:

The crypto room is plagued each year around April 1 by false news stories that often go viral until the bulk of readers discover the fine print showing they were jokes. For several years, CoinMarketCap has classified Toilet Paper Token (TPT) as the 0th digital asset in its ranking of cryptocurrencies by market capitalisation. Bitfinex pranked its more than 600,000 Twitter followers last year by saying it would introduce an energy drink similar to Monster.

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