Intel inadvertently uses the MacBook Pro in an advertisement for a new chip.

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Everyone is in serious trouble.

If there’s one thing businesses don’t want to do, it’s accidentally promote a rival in one of their commercials. Intel seems to have ignored this suggestion. Chipzilla’s latest ad shows, you know right, a MacBook Pro, after a string of advertisements insulting M1-powered MacBooks.

As spotted by @juneforceone, the ad that appeared on Reddit is a promotion for Intel’s Core i7-1185G7 CPU, boasting “The world’s best processor on a thin and light laptop.” But rather than showing a Windows machine, the person in the photo is using a MacBook Pro.

It’s not immediately apparent that the laptop in the image is a Mac. But as TechRadar notes, the gallery from where the Getty Images photo is taken clearly shows a MacBook Pro complete with Touch Bar—there’s even an Apple Magic Mouse on show.

While it’s true that the 16-inch MacBook Pro still uses Intel’s processors, it does not and will not use the company’s 11th-generation CPU being advertised here. With the M1 proving so successful, Apple expects to finish the transition from Intel to its own silicon in 2022.

What’s more embarrassing for Intel is that the ad comes only a month after it ramped up its fight against Apple’s M1-powered Macs by resurrecting actor Justin Long—the “I’m a Mac” guy from Apple’s “Get a Mac” advertisements—to ridicule Cupertino’s computers in a series of commercials.

Microsoft has even been in on the Apple-bashing action. Its most recent commercial contrasts the iPad Pro with the Surface Pro 7, praising the latter as, “the better choice.”

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