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McDonald’s China will distribute the “Big Mac Rubik’s Cube” NFTs as part of a giveaway to Chinese employees and customers.
On October 8, fast-food giant McDonald’s China issued a set of 188 nonfungible tokens (NFT) to commemorate its 31st anniversary in the Chinese market. The NFTs, dubbed “Big Mac Rubik’s Cube,” will be distributed to employees and customers as part of the giveaway.
The Big Mac Rubik’s Cube NFTs are based on the three-dimensional structure of McDonald’s China’s new office headquarters, which opened alongside the NFTs.
The NFTs are built on the Confluux public blockchain and are created in partnership with Cocafe, a digital asset creation agency, ensuring that “each work is unique, indivisible and can not be tampered with.”
— Conflux Network Official (@Conflux_Network) October 8, 2021
It is also important to note that a majority stake of McDonald’s China is owned by CITIC Group, a state-owned investment company of the People’s Republic of China.
McDonald’s China’s decision to introduce NFTs into the market appears to contradict the government’s intention to outright ban all crypto operations. Recently, the ban compelled Bitmain, a manufacturer of cryptocurrency mining equipment, to halt the shipment of Antminer mining rigs into China.
Huobi, a Chinese cryptocurrency exchange, halted new customer registrations following the China ban and plans to close all operations by the end of the year. Despite China’s opposition, the global crypto ecosystem continues to expand at a steady pace. According to a report, Bitcoin (BTC) mining difficulty has fully recovered after Chinese miners relocated to safer jurisdictions.