Meta, the social media giant, has taken another step towards web3 adoption by announcing a new digital collectibles feature for Instagram creators.
During its Creator Week 2022, Meta announced this new feature and revealed that it had partnered with Polygon to enable NFT minting and selling on Instagram.
The social media platform will provide creators with a comprehensive toolkit and will walk them through the entire process. As
of now, this feature is only limited to a small group of US-based creators.
Furthermore, users on Instagram will be able to connect their Solana and Phantom wallets, in addition to showcasing alternate forms of digital collectibles including videos.
“Additionally, information for select collections where the metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.” Meta said in a statement.
Creators on the platform are set to unlock a new revenue stream with this feature as fans will be able to support their work by purchasing digital art directly within Instagram.
Stephane Kasriel, Meta’s head of commerce and financial technology, provided some insight into the fees surrounding the NFT venture. “Meta won’t charge fees to create or sell digital collectibles until 2024 (though in-app purchases are still subject to app store fees), and at launch we’ll be covering blockchain fees (known as “gas fees”) for buyers,” he said in a statement.
This new feature comes almost five months after the social media giant initially introduced NFTs to Instagram. On 10 May, Meta revealed its plans to let users connect their digital wallets and display Ethereum-based NFTs.
At the time, third-party wallets including Rainbow, MetaMask, and Trust Wallet were identified as compatible options for the new venture.
Meta’s controversial web3 push
Meta’s huge gamble on web3 has been the subject of multiple controversies. Shareholders of the company formerly known as Facebook are growing anxious as Zuckerberg’s bet on the metaverse fails to yield a profit.
Horizon Worlds, the company’s flagship metaverse product, has failed to meet internal standards which have raised concerns among investors and web3 stakeholders alike.
The company has clarified that its web3 ambition is a long-term commitment and that current hurdles will not deter its metaverse plans.