Royal allows fans to buy music rights via nonfungible tokens (NFTs). Its co-founders, entrepreneur JD Ross and DJ Justin Blau who goes by the stage name 3LAU, announced on Nov. 23 they had closed a $55 million Series A funding, following a $16 million seed round in August.

Prominent venture capital firm Andreessen Horowitz, or a16z, led the round. Kathryn Huan, General Partner at a16z tweeted about the firm’s investment in Royal’s possibility of transforming the music industry.

CAA and NEA’s Connect Ventures, Crush Music, Coinbase Ventures, Founders Fund, and Paradigm all contributed additional funds. The Chainsmokers, Nas, Logic, Kygo, Stefflon Don, Joyner Lucas, and Disclosure are among the celebrities and global artists that have sponsored the project. The monies will be used to expand Royal’s crew and invest in the development of artists that sign up for the platform.

Royal’s major mission, according to CEO Justin “3LAU” Blau, is to:

“Allow fans to co-own music with their favorite artists by leveraging blockchain technology to grant music rights, and aligning incentives between fans and artists. We’re starting off with a curated group of artists for our initial sales, but we plan on opening up the platform to more artists in the future.”

Last month, Blau gave away 50% of the streaming rights to his song “Worst Case” to 333 fans. Those fans get a cut of the royalties via NFTs whenever the song is streamed on Spotify, Apple Music, or another streaming service. The song reached an implied value of over $6 million with fans holding half of the value, and the tokens traded more tover $600,000 in secondary market volume in only the first two weeks, according to Blau.

RELATED:  Morgan Stanley is said to be interested in acquiring a stake in a major Korean exchange, called Bithumb

When asked how NFTs can solve the current issues within the music industry, Blau said:

“Artists’ livelihood is based on how much their fans support their music, but listeners aren’t compensated at all for that interaction. Royal leverages the NFT standards to help artists get more independence and help them capture more of the emotional value that music inherently creates.”

Royal wants to challenge the value of music ownership, which is “vastly misunderstood and undervalued now,” according to Blau. Previously, music royalties, including streaming royalties, were only available as a portfolio asset to labels, hedge funds, and private equity firms, he noted.

However, as more musicians embrace the Web3 ecosystem and simultaneously empower their following while funding their careers, this might all change. The forthcoming Royal sale will begin in the following weeks.