The French Football Federation has launched official player NFTs in collaboration with Sorare.

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Les Bleus athletes and their sports statistics will be tokenized on the blockchain for trading and fantasy game participation.

With the Euro 2020 competition underway, blockchain-based fantasy soccer game Sorare has announced a licence arrangement with a national sports body to produce nonfungible tokens representing its players.

In an announcement today, Sorare said the France Football Federation, or FFF, had launched its own line of player nonfungible tokens, or NFTs, prior to the team’s match against Germany on Tuesday. The French National Team — often called “The Blues” for the color of their shirts — is currently competing in the 2020 Union of European Football Associations European Football Championship. The Euro 2020 tournament was postponed last year due to the pandemic.

For the 2020 season, the company will tokenize France national team stars such as Antoine Griezmann, Paul Pogba, and Hugo Lloris into digital cards. Player cards in the fantasy football game will have varied scores and rarities based on their performance metrics stored on the blockchain.

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France, which won the European Football Championship in 1984 and again in 2000, is said to be one of the first national football organisations to enter into a licence arrangement for official digital memorabilia. Sorare, on the other hand, stated that it was “in active discussion” with other associations throughout the world.

Sorare reported that it has sold more than $70 million in digital cards since January and has 90,000 monthly active users from 140 countries. Football — or soccer, as it is known in the United States and a few other countries — is played by people from over 200 countries.

“We’ve brought on board the World Champions: the French team,” Sorare CEO Nicolas said. “This is the first of many football associations that will join us in the coming weeks and months.”


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