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The Floki Inu emblem will be placed on the back of the football team’s jersey and on LED signs at the team’s home stadium as part of the sponsorship deal with S.S.C. Napoli.
S.S.C. Napoli has negotiated a sponsorship arrangement with the team behind the Floki Inu (FLOKI) token, which was inspired by Elon Musk’s pet dog of the same name.
S.S.C Napoli was founded in 1926 and is one of the most popular professional teams in Italy. The historic club won its first Serie A title in 1987 led by the late global football icon Diego Maradona and is currently sitting in first place in the league for the 2021–2022 season.
Here is SSC Napoli’s official tweet about the partnership with #FLOKI.
Go and show them love, Vikings! https://t.co/cSfZxvkUCc
— Floki Inu (@RealFlokiInu) November 23, 2021
According to a Tuesday announcement from S.S.C. Napoli, the Floki Inu logo depicting a Shiba Inu dog wearing a viking helmet will be displayed on the back of Napoli’s jerseys and across LED signs around the team’s home stadium for the remainder of the current season.
Avid Napoli supporter and Cointelegraph CEO Jay Cassano said that he was “excited to see the club getting more involved with the industry” and emphasized the significance of crypto partnerships in professional sports as a path to mainstream adoption:
“We’re seeing crypto companies and projects target sports wherever they can, from the NBA to European football leagues. Presumably, this is in search of wider adoption. Leagues like Serie A and La Liga have been much more permissive toward crypto sponsorships than, for example, the NFL.”
The Floki Inu team added Napoli to its list of partnered football clubs, which includes the Kerala Blasters from the Indian Super League and the Spanish La Liga’s Cádiz. Floki Inu appears to be following a similar route to top crypto exchange FTX, which has aggressively sought out numerous mainstream sporting partnerships in 2021.
Napoli has not revealed whether it is a multi-year sponsorship deal or how much Floki Inu spent on the partnership. Floki Inu’s marketing department noted in the announcement that the move was a part of the project’s ambitions to be the “most known and most used cryptocurrency in the world.”
Hey @cz_binance if Napoli beats your Lazio then @RealFlokiInu $FLOKI gets a multi pair listing on @binance … figure out the other side of the bet and I’ll take you on it!#BSC $BNB #sponsorship vs #flokiinu #partnership https://t.co/kJ9o87vS44
— Nick Hellmann (@CryptoHitmann) November 23, 2021
The Floki team has been working on a “major marketing push” since late September, with the project stating that it had allocated $1.5 million toward advertising campaigns. Floki Inu has targeted London as a key location with its branding featured across transport services in the city, but the advertisements have proven controversial and attracted the attention of the United Kingdom’s advertising watchdog, the Advertising Standards Authority (ASA).
According to a report from the BBC on Friday, the ASA said it was “reviewing a broad body of ads in this sector” to assess whether they break advertising rules in relation to complex jargon and misleading information. However, the Floki Inu team said its ads were “legally cleared” and contained disclaimers regarding the volatility of crypto assets.
The Floki Inu squad also struck an endorsement contract with boxing legend and two-time world heavyweight champion Tyson Fury earlier this month. Fury will appear in the project’s next play-to-earn NFT game, Valhalla, as part of the promotional partnership.
The Ethereum-based currency was released in June of this year, and according to Etherscan, there are about 49,461 FLOKI hodlers, with a fully diluted market valuation of $1.8 billion.
According to CoinGecko, the price of FLOKI has increased by over 12% in the last 24 hours, to $0.00018840 at the time of writing, with trading volume reaching around $25.2 million in that time frame.