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Under the ownership of Mark Cuban, the basketball team was among the first in the NBA to accept cryptocurrency payments for tickets and merchandise.
Voyager Digital, a cryptocurrency trading platform, has signed an agreement with the Dallas Mavericks basketball team to make cryptocurrency more accessible through fan engagement and other educational programmes.
In an Oct. 27 announcement, Voyager Digital said it would become the Mavs first cryptocurrency brokerage and international partner in a five-year deal. The trading platform will also have naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League team.
“This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives,” said Voyager Digital co-founder and CEO Steve Ehrlich. “We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto. We found a great partner to do this with in the Mavs and their owner, Mark Cuban, who is already deeply involved in the space.”
Under the ownership of Mark Cuban, the basketball team was among the first in the NBA to accept cryptocurrency payments for tickets and merchandise. The Mavericks began accepting Bitcoin (BTC) in 2019, and this year — possibly as a result of Cuban’s support for Dogecoin (DOGE) — they expanded to include the meme-based token.
As the crypto space expands and appears to become more profitable as a sponsor, many crypto companies and platforms have formed partnerships with sports organisations all over the world. In June, cryptocurrency derivatives exchange FTX announced that it had become the official sponsor of Major League Baseball, and that it had previously agreed to name the Miami Heat’s home stadium the FTX Arena until 2040.
The announcement comes following the Mavs kicking off the 2021–2022 season on Oct. 6.