What if you’re not going anywhere for a while? Snickers candy recommends grabbing a Dogecoin.

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Milky Way’s Twitter handle has weighed in on the meme-based cryptocurrency promotion.

Snickers, the chocolate bar that has been distributed all over the world for over 90 years, is entering the blockchain arena by spreading the meme-based cryptocurrency Dogecoin.

Snickers shared a screenshot of the Dogecoin (DOGE) Shiba Inu dog atop the note “Dogecoinrise” to its more than 407,500 followers in a tweet today. In response, the candy bar company used the hashtag “DogeDay,” which has been circulating in the United States, as well as two rocketship emojis.


Snickers wasn’t the only voice from the candy bar world to push DOGE. In a reply to Snickers’ tweet, Milky Way — both brands are manufactured by the Mars confectionery company — included a message agreeing with the chocolate bar’s pro-crypto sentiment. Milky Way added a tweet to its 11,400 followers seemingly attempting to replace the popular “to the moon” phrase in the crypto space with “to the Milky Way”:

The bullish optimism shown by the two big candy companies about DOGE is not without substance. Though it was created as a joke, the price of Dogecoin has risen exponentially in recent weeks, apparently driven by major social media personalities such as Tesla CEO Elon Musk and Dallas Mavericks owner Mark Cuban. The DOGE price is $0.39 at the time of publishing, having risen more than 570 percent in the previous 30 days.

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With the hashtag “DogeDay” already circulating, many pro-Dogecoiners are hoping that the token’s price will soon hit $1. DOGE was relatively unaffected by yesterday’s market slump, which caused the price of Bitcoin (BTC) to sink as low as the $52,000s before recovering to more than $56,000.

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